FullStory Review, Pricing & Features

FullStory review 2026: session replay and digital experience features, pricing tiers, pros and cons, and how it compares to Hotjar and Amplitude.

Category
Developer Tools
Pricing
Freemium (session-based subscription), from Free plan (30,000 sessions/month); paid plans from about $199/month
Verified
Not yet
Last updated
July 18, 2026
Founded
2014
Headquarters
Atlanta, Georgia, US
Free PlanWeb AppFree TrialAPIAIFreemium

Overview

FullStory is a digital experience intelligence platform that records and indexes every user session on a website or app so teams can retroactively search for interactions they never explicitly instrumented.

Founded in 2014 in Atlanta by Scott Voigt, Joel Webber, and Bruce Johnson, FullStory has raised roughly 196 million dollars and reached a 1.8 billion dollar valuation.

Key Features

Core capabilities include full session replay, heatmaps, conversion funnels, frustration signal detection, and StoryAI automated session summaries.

FullStory integrates with Segment, Amplitude, Google Analytics, Slack, Zendesk, Salesforce, and Jira, and offers native iOS and Android SDKs.

Pricing

Pricing is session-based: a free plan covers 30,000 sessions per month, Business starts around 199 dollars per month, and Advanced starts around 499 dollars per month on annual billing.

Enterprise pricing is custom and negotiated, with benchmark data suggesting average annual contracts around 30,000 dollars for SMBs and 80,000 dollars for enterprise customers.

Key Features

Pros & Cons

Pros

  • Retroactive search lets teams investigate questions they did not think to track in advance
  • Generous free plan (30,000 sessions/month) for evaluating the product
  • StoryAI reduces manual time spent reviewing session recordings
  • Deep integration ecosystem with existing analytics, support, and collaboration tools

Cons

  • Session-based pricing can become expensive quickly for high-traffic sites
  • Enterprise pricing is not published and requires a sales negotiation
  • Recording and indexing every session raises privacy and PII-masking configuration overhead
  • Less suited to teams wanting pure quantitative event analytics without session replay overhead

Pricing

Frequently Asked Questions

Is FullStory free?

Yes, FullStory offers a free plan that includes 30,000 sessions per month, 12 months of data retention, and core session replay and analytics features for up to 10 users.

Who founded FullStory?

FullStory was founded in 2014 by Scott Voigt, Joel Webber, and Bruce Johnson in Atlanta, Georgia.

How does FullStory pricing work?

FullStory prices its paid plans based on monthly session volume rather than per user seat, with published starting prices around 199 dollars per month for the Business tier and 499 dollars per month for the Advanced tier on annual billing, plus custom Enterprise contracts for larger organizations.

What is StoryAI?

StoryAI is FullStory's AI-powered feature that automatically analyzes recorded user sessions and generates plain-language summaries of what happened, helping teams identify issues without manually watching every recording.

How is FullStory different from Hotjar?

FullStory emphasizes deep, fully indexed, retroactively searchable session data and AI-assisted analysis aimed at larger organizations, while Hotjar emphasizes simplicity and a broader set of lightweight feedback tools like heatmaps and surveys at a lower price point.

What is FullStory's valuation and funding?

FullStory has raised approximately 196 million dollars from investors including Google Ventures, Permira, and Salesforce Ventures, reaching a valuation of 1.8 billion dollars.

Comparisons

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