Frase review 2026: an AI SEO content platform for briefs, writing, and GEO tracking. See pricing plans, features, pros, cons, and top alternatives.
Category
AI Writing
Pricing
Subscription, from $39/month (billed annually)
Verified
Not yet
Last updated
July 18, 2026
Founded
2017
Headquarters
Boston, Massachusetts, United States
Web AppFree TrialAPIAITemplates
Overview
Frase is an AI-powered SEO content platform founded in 2017 by Tomas Ratia in Boston, Massachusetts. It was acquired by Copysmith AI in October 2022 and continues to operate as an independently branded, actively developed product.
The platform combines SERP research, AI-generated content briefs, an AI writing assistant, technical site audits, and generative-engine (GEO) visibility tracking to help teams plan, produce, and monitor SEO content in one workflow.
Key Features
Frase analyzes top-ranking pages for a target keyword to build content briefs with recommended topics, questions, and word counts, then lets writers or its AI assistant draft full articles grounded in that research.
Content Guard monitors published pages for ranking or traffic drops, a site audit tool flags technical SEO issues, and GEO tracking monitors whether a brand's content is cited in AI chatbot answers.
Pricing
Plans are priced by monthly quotas of articles, audit pages, AI generations, and seats. Starter costs $39/month annually, Professional costs $103/month annually, and Scale costs $239/month annually, with an Enterprise tier available on request.
Extra seats cost $29/month on paid plans, and teams that exceed monthly quotas can pay per-article or per-audit-page overage fees instead of upgrading tiers. A 7-day free trial is available with no credit card required.
Key Features
SERP and competitor research — Analyzes the top-ranking pages for a target keyword to surface common topics, headings, and questions.
AI-generated content briefs — Turns SERP research into structured briefs with recommended word counts, topics, and questions to cover.
AI writing assistant — Drafts full articles, outlines, FAQs, and meta descriptions grounded in the content brief.
Content Guard monitoring — Tracks published pages for ranking or traffic drops and flags content that needs refreshing.
Site audits — Scans site pages for technical and on-page SEO issues at scale.
GEO visibility tracking — Monitors whether and how a brand's content is cited or represented in AI chatbot answers such as ChatGPT and AI Overviews.
Content calendar and internal linking — Plans publishing schedules and surfaces internal linking opportunities across a site.
Auto-publishing Agent — Automatically generates and publishes certain content types, such as FAQ and glossary pages, directly to a connected CMS.
Pros & Cons
Pros
Combines keyword research, briefing, writing, auditing, and GEO tracking in a single subscription
SERP-grounded briefs give writers concrete, data-backed guidance instead of generic AI prompts
Content Guard helps teams find and refresh underperforming content instead of only publishing new pages
Actively adding generative-engine optimization features as AI search answers grow in importance
Overage-based pricing lets teams exceed quotas occasionally without forcing a full tier upgrade
Cons
Monthly article and seat quotas can feel restrictive for larger content teams on lower tiers
Pricing gap between monthly and annual billing is steep, pushing users toward annual commitments
Extra seats and overages add up quickly for agencies managing many clients or writers
AI-generated drafts still require human editing for accuracy, voice, and factual verification
Enterprise-level features like SSO and white-labeling are gated behind custom, undisclosed pricing
Pricing
Starter $39/month (annual) or $49/month (monthly) Monthly or annual
Professional $103/month (annual) or $129/month (monthly) Monthly or annual
Scale $239/month (annual) or $299/month (monthly) Monthly or annual
Enterprise Contact for pricing Custom
Frequently Asked Questions
How much does Frase cost?
Frase starts at $39 per month for the Starter plan when billed annually ($49 per month billed monthly), with Professional at $103 per month annually and Scale at $239 per month annually. Enterprise pricing is custom.
Does Frase offer a free trial?
Yes, Frase offers a 7-day free trial with Professional-level features and no credit card required.
Who owns Frase?
Frase was founded in 2017 by Tomas Ratia and was acquired by Copysmith AI in October 2022, which continues to operate it as an independently branded product.
What is GEO tracking in Frase?
GEO (generative-engine optimization) tracking monitors whether and how a brand's content is cited or represented in AI-generated search answers from tools like ChatGPT and Google AI Overviews.
What happens if I exceed my monthly article limit?
On Professional and Scale plans, teams can pay per-article, per-audit-page, and per-AI-prompt overage rates instead of being forced to upgrade to a higher tier.
How is Frase different from Surfer SEO?
Both tools offer SERP-based content briefs and optimization scoring, but Frase bundles a wider workflow including AI writing, technical site audits, Content Guard monitoring, and GEO visibility tracking into its plans.