Flipboard is a free content-curation app, founded in 2010, that turns news, videos, and social posts into personalized magazine-style feeds and boards.
Flipboard is a content curation and reading app founded in 2010 by Mike McCue and Evan Doll, headquartered in Palo Alto, California. It originally launched as a mobile app that reformatted articles and social media posts into a magazine-like, swipeable layout, and has since expanded into a broader content platform covering news, video, and podcasts.
The core idea behind Flipboard is curation: instead of a single algorithmic feed, users follow topics and other people's curated collections, called magazines, and can build their own magazines by collecting content from around the web, effectively acting as a personal editor for their own reading feed.
Flipboard organizes content into topic-based feeds and user-created magazines, letting anyone collect articles, images, videos, or podcast episodes into a themed, shareable collection. It surfaces content from a mix of professional publishers and independent creators, and supports following other users' magazines the way one might follow an account on a social network.
The app also includes a Shopping vertical for curated product recommendations, and integrations that let creators and publishers distribute content directly into Flipboard's ecosystem, including through the Flipboard Creator Network, which is designed to share advertising revenue with top curators.
Flipboard itself is free for readers, with no subscription tier required to use the core reading and curation features. The company generates revenue on the publisher and advertiser side instead of charging end users directly.
Revenue comes primarily from advertising formats like brand magazines and interstitial ads sold to brands and publishers, supplemented by affiliate commerce revenue through its Shopping vertical and revenue-sharing arrangements with creators in the Flipboard Creator Network.
Yes, Flipboard is free for readers; the company monetizes through advertising, brand partnerships, and affiliate commerce rather than user subscriptions.
Flipboard was founded in 2010 by Mike McCue and Evan Doll and is headquartered in Palo Alto, California.
Yes, users can create their own themed magazines by collecting articles, videos, and podcasts, and other users can follow those magazines.
Through the Flipboard Creator Network, which shares advertising revenue with curators who build popular magazines and followings.