Extole is an enterprise referral and loyalty platform used by brands like Athleta and Bose for refer-a-friend, influencer, and rewards programs.
Extole is an enterprise software platform for building and running referral, loyalty, and rewards programs. Founded in 2009 and headquartered in San Francisco, the company has built out its platform over more than a decade to serve consumer brands that want structured refer-a-friend, influencer, or employee ambassador programs rather than ad-hoc discount codes.
The platform covers several related program types under one system, refer-a-friend campaigns, influencer partnerships, employee ambassador programs, loyalty point systems, and sweepstakes, letting a brand run multiple incentive-based marketing programs without stitching together separate vendors for each one.
Flow Builder is Extole's visual campaign configuration tool, letting marketing teams set up referral logic, such as who gets rewarded and when, without needing an engineer for every change. The Reward Bank handles the incentive side, tracking and issuing rewards like discounts, cash, or points to participants across programs.
Developers get REST APIs and SDKs for iOS, Android, JavaScript, and React Native to embed referral flows directly into native apps and websites, plus a CLI for more advanced integration work. The company has also added an MCP server integration that lets teams interact with Extole data and reward management from within AI assistants like Claude or ChatGPT.
Extole does not publish pricing on its website; prospective customers need to request a demo, after which pricing is presumably quoted based on program complexity, customer base size, and which modules (referral, loyalty, influencer, etc.) are included. This is typical for enterprise marketing platforms sold to mid-market and large brands rather than self-serve SaaS tools.
Given the company's customer base, brands like Athleta, L'Oreal Paris, ASICS, and Discover Card, pricing is likely structured for organizations with meaningful marketing budgets rather than small businesses looking for a low-cost referral widget.
Extole doesn't publish pricing; you need to request a demo, and pricing is likely quoted based on program complexity and audience size.
Refer-a-friend campaigns, influencer partnerships, employee ambassador programs, loyalty point systems, and sweepstakes.
Yes, it offers REST APIs, SDKs for iOS, Android, JavaScript, and React Native, plus a CLI for deeper integrations.
Extole was founded in 2009 and is headquartered in San Francisco.
The company cites customers including Athleta, L'Oreal Paris, ASICS, Tatcha, Bose, and Discover Card.