Exponential, rebranded as VDX.tv, connects TV advertising with personal devices for brands, serving advertisers since 2001. Pricing is available on request.
Exponential is the original brand name of what is now VDX.tv, a video advertising technology company that has operated in digital advertising since 2001. The company's own website now redirects visitors to VDX.tv, reflecting a rebrand completed after Exponential consolidated several of its ad-tech brands and products into a single platform in 2019.
VDX.tv describes itself as an omnichannel video advertising company, built around connecting a television ad campaign to the personal devices, phones, tablets, and computers, that household members use at the same time, turning a one-way TV spot into something viewers can interact with directly.
The flagship product, TV Magnify, is designed to extend a television ad campaign onto personal device screens in the same household, effectively giving a linear TV buy a digital, interactive companion. Video Magnify applies a similar interactive layer to video ads served across home and mobile environments more broadly, not just alongside a live TV broadcast.
The company's history traces back to Tribal Fusion, an early-2000s display ad network, and it later built or acquired brand divisions including AdoTube, AppSnack, and Firefly Video before folding them into the unified VDX.tv platform in 2019. This gives the company decades of ad-tech infrastructure and buying relationships that newer, single-product ad-tech startups typically lack.
Neither the Exponential nor VDX.tv websites publish self-serve pricing, standard practice for enterprise ad-tech and media-buying platforms where campaign costs depend heavily on media spend, targeting, and format. Prospective advertisers need to contact the company's sales team directly to discuss campaign scope and cost.
Because the business operates on a media-buying model rather than a flat software subscription, pricing in the traditional SaaS sense doesn't really apply; costs are more likely structured around ad spend, placement, and campaign complexity, similar to other demand-side platforms and video ad networks.
The Exponential brand now operates as VDX.tv; the exponential.com website redirects visitors to the current VDX.tv platform.
It's a video advertising technology company that connects television ad campaigns with viewers' personal devices, offering products like TV Magnify and Video Magnify.
Pricing isn't published publicly; advertisers need to contact the company's sales team to discuss campaign costs, which are tied to media spend rather than a flat subscription.
The platform serves advertisers across industries including automotive, retail, financial services, pharma, travel, and political campaigns.
Its predecessor, Exponential Interactive, traces back to 2001, with roots in the earlier Tribal Fusion ad network.