Dynamic Yield is Mastercard's enterprise personalization and A/B testing platform for retailers, banks, and travel brands. See pricing, features, and use cases.
Dynamic Yield is a personalization and experience-optimization platform originally built in Tel Aviv and acquired by Mastercard in December 2021. It gives large brands a single system, branded Experience OS, for segmenting audiences, testing variations of a page or offer, and serving individualized recommendations based on real-time behavior.
The platform targets enterprises rather than small merchants: retailers, financial institutions, restaurant chains, grocers, and travel or media companies use it to run coordinated personalization programs across websites, mobile apps, and email instead of stitching together several point tools.
Dynamic Yield's core modules cover audience segmentation, targeting rules for serving different offers to different visitor groups, algorithmic product and content recommendations, and a journey-orchestration engine that times messages to customer behavior. An experimentation layer supports A/B and multivariate testing so teams can validate changes before rolling them out broadly.
Newer additions lean into AI: Shopping Muse is a conversational commerce feature that helps shoppers describe what they want in natural language and get matched products, while an on-site search module and a set of Experience APIs let engineering teams embed personalization logic directly into custom-built storefronts and apps.
Dynamic Yield does not publish pricing on its website. As with most enterprise personalization suites, cost is negotiated per account based on traffic volume, the number of modules licensed, and integration complexity, with annual contracts rather than self-serve monthly subscriptions.
Third-party pricing trackers and agency estimates commonly cite entry-level enterprise contracts starting in the tens of thousands of dollars per year, scaling well beyond that for high-traffic retailers or banks licensing the full Experience OS suite. Buyers should request a quote directly, since figures depend heavily on scale.
Dynamic Yield has been owned by Mastercard since the acquisition closed in December 2021; it now operates as Mastercard Dynamic Yield within Mastercard's data and services business.
Pricing isn't published. It's sold on custom annual enterprise contracts, with third-party estimates suggesting entry pricing around $35,000 per year depending on traffic and modules licensed.
Generally no. It is built and priced for large enterprises with significant traffic and dedicated personalization or CRO teams, not small or self-serve merchants.
Shopping Muse is Dynamic Yield's generative-AI conversational commerce feature that lets shoppers describe what they're looking for in natural language and receive matched product suggestions.
Common users include e-commerce retailers, financial services firms, restaurants and grocery chains, B2B e-commerce companies, and travel, gaming, and media organizations.