DIY.org lets kids build games, apps, and creative projects with AI guidance and human review, in a safe, ad-free, COPPA-compliant environment for ages 6-16.
DIY.org launched in 2012 as an online community where kids could earn badges for completing creative challenges, founded by Vimeo co-founder Zach Klein alongside Andrew Sliwinski and Encyclopedia Pictura's Isaiah Saxon and Daren Rabinovitch. Since then the platform has changed hands more than once — including a period under LittleBits and a later acquisition — and today it's operated by Ursor Limited out of San Francisco, with the product repositioned around AI-assisted creation.
The current version centers on letting kids describe an idea for a game, app, or website in plain language and have the platform help build it, paired with a library of guided courses across art, engineering, and other creative skills. Every project passes through human review in addition to automated safety checks, positioning DIY as a moderated alternative to open platforms for children.
The platform's headline feature is its AI project builder, sometimes marketed as Vibe Coding, which lets kids generate simple games and apps from written prompts, plus an AI companion called ChatDino for guided interaction. Beyond building tools, DIY offers a library of more than 75 structured courses spanning creative and technical skills, along with a badge and progress system to encourage continued exploration.
Safety is built into the product rather than bolted on: every child-created project goes through human review alongside automated filtering, the environment is ad-free, and the platform is built to meet COPPA and GDPR requirements. A parent dashboard gives caregivers visibility into what their child is creating and interacting with.
DIY offers a free tier that includes a 7-day trial period followed by ongoing limited access — three saved projects, one kid profile, roughly 200 AI project-building credits per month, and limited access to AI image and art tools. This lets families evaluate the platform without paying anything upfront.
A paid plan unlocks unlimited saved projects, up to four kid profiles for multi-child households, unlimited use of AI image and art tools, the full course library, and priority support. Exact current pricing isn't published on the marketing pages and must be confirmed during signup, though third-party pricing trackers have listed a single-child plan around 19.99 dollars per month, with a higher tier for multiple children.
There is a free tier with a 7-day trial followed by limited ongoing access (a few saved projects and monthly AI credits). Full features require the paid plan.
It's built for children roughly ages 6 to 16, with content, moderation, and safety features tailored to that range.
It's DIY's AI-assisted project builder that lets kids describe an idea in plain language and generate a simple game, app, or website from it.
The platform combines automated filtering with human review of projects, is ad-free, and is designed to comply with COPPA and GDPR.
Pricing isn't listed publicly on the marketing pages; third-party trackers have cited a single-child plan around 19.99 dollars per month, with a separate multi-child tier.