Demandbase is an AI-driven ABM platform combining account intelligence, advertising, and sales signals to help B2B teams target and close high-value accounts.
Demandbase is an account-based marketing platform founded in 2006 and headquartered in San Francisco. It was built around the idea that B2B companies close more revenue by focusing sales and marketing effort on a defined list of target accounts rather than broad, one-size-fits-all campaigns.
The company's flagship product, Demandbase One, has grown from a straightforward IP-based advertising tool into a full go-to-market platform combining account intelligence, buying-group identification, advertising, and sales signals, used by large B2B brands including Adobe, SAP Concur, Zoom, and IBM.
At its core, Demandbase identifies which companies are showing buying intent, using firmographic, technographic, and behavioral signals, and scores them so marketing and sales teams can prioritize the accounts most likely to convert. Buying Group Intelligence goes a step further, mapping the individual decision-makers within a target account rather than treating it as a single entity.
Demandbase also runs account-based advertising campaigns and website personalization, showing different content or ads to visitors depending on which target account they belong to, and it feeds sales teams real-time account and contact intelligence directly inside their CRM, so marketing, sales, and customer success can act on the same account data.
Demandbase does not publish pricing on its website; all plans require a custom quote from its sales team. Third-party benchmarking data suggests typical annual contracts range from roughly $18,000 at the low end for account intelligence alone up to $300,000 or more per year for organizations layering in advertising and sales intelligence modules.
Cost generally scales with the number of target accounts tracked and which modules, intelligence, advertising, personalization, sales, a company licenses, which makes Demandbase a considered enterprise purchase rather than a self-serve subscription.
It's an account-based marketing platform that helps B2B teams identify, prioritize, and engage target accounts across advertising, website personalization, and sales outreach.
Pricing isn't published; industry data suggests contracts commonly range from about $18,000 to $300,000+ per year depending on modules and account volume.
Demandbase was founded in 2006 and is headquartered in San Francisco, California.
No, Demandbase integrates with CRMs like Salesforce rather than replacing them, layering account intelligence and orchestration on top.
Generally no. It's built for mid-market and enterprise B2B teams with defined target-account strategies and dedicated marketing operations resources.