DeepAR is an AR SDK for face filters, virtual try-on, and body effects across web and mobile apps. See pricing tiers, features, and who it's built for.
DeepAR is an augmented reality SDK that developers embed into websites and apps to add real-time face and body effects, similar to the AR filters found in social apps but licensable for any product. Founded in 2018 and headquartered in London, the company says its technology powers around 100 million monthly AR experiences and is used by more than 35,000 developers and partners.
In April 2025, DeepAR was acquired by European e-commerce company Zalando, reflecting the growing interest from retailers in AR-powered virtual try-on for beauty and fashion products. The core SDK, however, remains available to any developer building AR features into their own product, not just Zalando-owned brands.
DeepAR's toolkit centers on face and body tracking, including 3D face masks, filters, and tracking of 17 key body points for full-body effects. A significant part of its business is virtual try-on: letting shoppers see how glasses, shoes, watches, or makeup would look on them through their camera, which is where much of its retail and beauty industry usage comes from.
Other capabilities include real-time background replacement and blur, deep-learning-based hair segmentation for changing hair color live, and basic emotion detection that recognizes expressions like happiness or surprise. The SDK is available across iOS, Android, macOS, and HTML5, with Windows support listed as in progress.
DeepAR prices its SDK based on monthly active users (MAU). The free tier covers up to 10 MAU for testing and development, but includes a visible watermark. Paid tiers scale from $25 per month for up to 1,000 MAU, up to $1,000 per month for up to 100,000 MAU, with roughly a 17% discount for annual billing at each tier.
Beyond 100,000 MAU, pricing moves to a custom, contact-sales model, which is typical for larger retail or social app deployments where usage volume and support needs vary significantly from smaller integrations.
Yes, up to 10 monthly active users for testing and development, though the free tier includes a watermark on the AR output.
Paid plans start at $25 per month for up to 1,000 MAU and scale up to $1,000 per month for up to 100,000 MAU, with custom pricing above that.
iOS, Android, macOS, and HTML5 (web), with Windows support planned for a future release.
DeepAR was acquired by European e-commerce company Zalando in April 2025.
Common uses include social and camera app filters, and virtual try-on for beauty, eyewear, and fashion e-commerce.