Customer Lobby helps home service businesses generate repeat business. See 2026 pricing, features, EverCommerce ownership, and pros and cons.
Category
Productivity
Pricing
Subscription software with plan-based pricing, from Plans have historically started around 299 USD per month for the Pro Marketing tier
Verified
Not yet
Last updated
July 19, 2026
Founded
2007
Headquarters
Denver, Colorado, United States (as an EverCommerce/EverPro brand; originally founded in the Oakland/Berkeley, California area)
What is Customer Lobby
Customer Lobby is a marketing automation platform purpose-built for local and home-service businesses. It connects to a company's existing invoicing or job data to trigger targeted, multi-channel marketing campaigns aimed at both retaining existing customers and acquiring new prospects.
The platform is explicitly built around the idea of tying marketing spend to measurable sales outcomes, which is intended to help owner-operators in trades like HVAC, plumbing, and carpet cleaning justify and optimize their marketing budgets.
Ownership: EverCommerce and EverPro
Customer Lobby was founded in 2007 by Ted Paff and was later acquired by EverCommerce, a publicly traded (NASDAQ: EVCM) vertical software company that owns a large portfolio of industry-specific SaaS brands.
Within EverCommerce, Customer Lobby sits under the EverPro division, which focuses specifically on home and field service software, alongside other trade-specific tools serving the same customer base.
Core capabilities
The platform's two primary capabilities are Prospect Marketing, which uses predictive targeting to identify qualified new leads in a business's service area, and Customer Marketing, which automates personalized retention campaigns to the existing customer base.
Because campaigns are designed to run with minimal ongoing maintenance after initial setup, the product is positioned as a low-effort way for busy trade business owners to keep marketing running consistently.
Key Features
Marketing ROI tracking — Ties marketing spend directly to sales results so business owners can see what is actually working.
Prospect Marketing — Uses predictive targeting to identify qualified new customer leads in a business's service area.
Customer Marketing automation — Automates personalized, multi-channel outreach to existing customers to drive repeat business.
Invoicing system integration — Connects to a business's existing invoicing or job-management data to trigger relevant campaigns.
Multi-channel outreach — Supports personalized promotions across channels such as email and direct mail.
Low-maintenance automation — Designed to run largely hands-off once initial campaigns are configured.
Focus on home and field service trades — Built specifically for HVAC, plumbing, electrical, carpet cleaning, home improvement, and auto businesses.
Part of a broader EverPro software ecosystem — Can be paired with sibling EverPro tools for field service management and reputation management.
Pros & Cons
Pros
Purpose-built for home and field service trade businesses
Backed by the resources of a publicly traded parent company, EverCommerce
Explicit ROI tracking connects marketing spend to actual sales
Automated retention campaigns require little day-to-day management
Long operating history dating back to 2007
Access to a wider EverPro ecosystem of complementary trade software
Cons
Pricing is not fully transparent and typically requires a sales demo
No longer an independently operated company, which may limit flexibility on custom deals
Historical starting price of around 299 USD per month may be high for very small operators
Primarily suited to home-service niches rather than general businesses
Less brand visibility as a standalone product since being folded into EverCommerce's portfolio
Pricing
Pro Marketing Historically around 299 USD per month monthly
Frequently Asked Questions
What does Customer Lobby do
It is a marketing automation platform for home and field service businesses that ties marketing spend to sales results and automates personalized retention and prospect campaigns.
Who owns Customer Lobby today
Customer Lobby is owned by EverCommerce, a publicly traded vertical software company, and operates under EverCommerce's EverPro division of home-service software brands.
When was Customer Lobby founded
It was founded in 2007 by Ted Paff.
How much does Customer Lobby cost
Historical pricing shows plans starting around 299 USD per month for a Pro Marketing tier, though current pricing generally requires contacting sales for a demo.
Who is Customer Lobby designed for
It is designed for local and home-service businesses such as HVAC, plumbing, electrical, carpet cleaning, home improvement, and auto service companies.
Does Customer Lobby integrate with invoicing systems
Yes, it connects to a business's existing invoicing or job-management data to trigger relevant marketing campaigns.
Is Customer Lobby still an independent company
No, it was acquired by EverCommerce and now operates as a brand within EverCommerce's EverPro division rather than as an independent company.
What is the difference between Prospect Marketing and Customer Marketing in Customer Lobby
Prospect Marketing uses predictive targeting to find new qualified leads, while Customer Marketing automates retention campaigns to a business's existing customers.