ContentShake AI is Semrush's AI writing tool that blends SEO data with content generation. See pricing, features, pros, cons and FAQs for 2026.
Category
AI Writing
Pricing
Subscription, either as a standalone add-on or bundled into Semrush's core plans, from From about $60/month standalone, or included starting with Semrush's Pro plan from around $139/month
Verified
Not yet
Last updated
July 19, 2026
Founded
2023
Headquarters
Boston, Massachusetts, United States (Semrush's original headquarters; Semrush is now part of Adobe)
What Is ContentShake AI?
ContentShake AI is Semrush's AI content writing tool, launched in April 2023 to give small teams and solo creators AI drafting assistance grounded in real Semrush SEO data rather than a generic writing assistant.
It starts with a Topic Finder that recommends article ideas based on search volume, keyword difficulty, and intent, then generates drafts and scores them against top-ranking competitor content.
How ContentShake Uses Semrush's SEO Data
Every article idea and optimization suggestion is informed by Semrush's underlying keyword, competitor, and SERP databases, which is the tool's main differentiator from general-purpose AI writers.
SEO-boosted articles undergo deeper competitive research and are metered per plan, while standard AI-generated articles are effectively unlimited on paid tiers.
ContentShake AI and the Content Toolkit Rebrand
Semrush has consolidated ContentShake AI into a broader Content Toolkit that spans ideation, writing, optimization, and repurposing across channels, including content built for AI search engines.
The ContentShake name remains in common use even after this consolidation, and Semrush itself became part of Adobe following an acquisition completed in April 2026.
Key Features
Topic Finder — Recommends article topics using live Semrush search-volume and keyword-difficulty data.
AI-generated article drafts — Produces full draft articles from a chosen topic or target keyword.
SEO content scoring — Scores drafts against top-ranking competitor pages for topical coverage and structure.
Unlimited standard articles plus metered SEO-boosted articles — Standard AI articles are effectively unlimited on paid plans, while deeper SEO-boosted articles are capped per plan.
One-click WordPress publishing — Publishes finished drafts directly to WordPress without manual copy-paste.
Competitor content gap analysis — Identifies structure and topic gaps versus ranking competitor content.
Tone and style adjustment — Lets users adjust the tone and style of generated drafts.
Bundled Content Toolkit access — Provides access to Semrush's broader content ideation and repurposing tools beyond drafting.
Pros & Cons
Pros
Content decisions are grounded in real Semrush keyword and SERP data rather than generic AI guesses
Useful on-page SEO scoring compares drafts directly against ranking competitors
Native WordPress publishing saves a manual export and import step
Bundled into Semrush's core plans, so existing Semrush customers get it without extra cost
Backed by Semrush's large SEO data infrastructure, now part of Adobe
Cons
Full value requires an existing or added Semrush subscription, raising the effective cost
Standalone pricing around $60/month is high relative to some dedicated AI writing tools
SEO-boosted articles are metered and limited on lower tiers, capping high-volume use
Rebranding into Content Toolkit has created some naming confusion in the market
Long-form AI drafts still typically need human editing before publishing
Pricing
ContentShake AI Standalone $60 monthly
Semrush Pro (includes ContentShake) From around $139 monthly
Semrush Guru From around $249 monthly
Semrush Business From around $499 monthly
Frequently Asked Questions
What is ContentShake AI?
It is Semrush's AI content writing tool that combines generative AI with Semrush's SEO data to research, draft, and optimize articles.
Who makes ContentShake AI?
It was built by Semrush, which became part of Adobe following an acquisition completed in April 2026.
How much does ContentShake AI cost?
Standalone access costs around $60/month, or it is included starting with Semrush's Pro plan at around $139/month.
Is ContentShake AI the same as Semrush's Content Toolkit?
Semrush has consolidated ContentShake AI's functionality into a broader Content Toolkit, though the ContentShake name is still commonly used.
Do I need a Semrush subscription to use ContentShake AI?
It can be purchased as a standalone add-on, but its deepest value comes when paired with a Semrush plan for full SEO data access.
Does ContentShake AI publish directly to WordPress?
Yes, it includes a native WordPress publishing integration.
What is the difference between a standard and an SEO-boosted article?
Standard articles are AI-generated from a keyword and effectively unlimited on paid plans, while SEO-boosted articles undergo deeper competitive research and are metered per plan.