ClassDojo connects teachers, students, and families through messaging and behavior tracking. See features, pricing, pros, cons, and FAQs for 2026.
Category
Online Learning
Pricing
Freemium: free for teachers and schools, with an optional paid subscription for families, from Free for teachers and schools; ClassDojo Plus is 4.99 dollars per month or 59.99 dollars per year for families
Verified
Not yet
Last updated
July 19, 2026
Founded
2011
Headquarters
San Francisco, California, United States
What ClassDojo Does
ClassDojo connects teachers, students, and families in one digital space, combining messaging, a points-based behavior and skills tracking system, a private classroom photo and video feed called Class Story, and Student Portfolios where children can document their own work and learning.
The platform's messaging system automatically translates communications into more than 190 languages, making it accessible to non-English-speaking families and helping schools maintain consistent communication across linguistically diverse communities.
Business Model and Funding History
ClassDojo operates on a freemium model: the core app is free for teachers, schools, and families, while revenue comes from ClassDojo Plus, an optional subscription for families priced at 4.99 dollars per month or 59.99 dollars per year after a seven-day free trial.
Founded in 2011, the company has raised approximately 221 million dollars across five funding rounds from seed through Series D, including a 125 million dollar Series D round in July 2022, with a reported valuation around 1.25 to 1.3 billion dollars.
Adoption and Scale
ClassDojo reports usage across the large majority of United States K-12 schools, making it one of the most widely deployed classroom communication tools in the country, alongside meaningful adoption internationally.
Growth has largely been driven by individual teachers adopting the free tool directly for their own classrooms, a bottom-up pattern typical of successful education technology products, supplemented over time by broader school and district-level partnerships.
Key Features
Points-based behavior and skills tracking — Teachers can award or subtract points tied to specific behaviors or character skills, giving students real-time feedback visible to families.
Class Story photo and video feed — A private, secure feed where teachers share classroom photos, videos, and updates with the families of students in that specific class.
Student Portfolios — Lets students upload photos, videos, and work samples to document and share their own learning progress.
Multilingual family messaging — Direct messaging between teachers and families is automatically translated into more than 190 languages.
ClassDojo Plus subscription — An optional paid tier for families that adds extra features for tracking and engaging with a child's school experience.
Free core platform for schools — Messaging, behavior tracking, Class Story, and portfolios are free for teachers, students, and schools to use without a subscription.
Social-emotional learning support — Points and related tools are built around supporting social-emotional learning alongside behavior tracking.
Broad school adoption — Used across the large majority of United States K-12 schools, giving it wide familiarity among teachers, students, and parents.
Pros & Cons
Pros
Free core product removes cost barriers for teachers and schools to adopt it
Extremely wide adoption across United States K-12 schools creates strong familiarity for new users
Multilingual translation of messages helps schools reach non-English-speaking families effectively
Combines behavior tracking, communication, and portfolios in a single connected platform rather than separate tools
Strong venture backing and a high valuation suggest continued investment in product development
Simple, teacher-friendly interface that does not require significant technical training to adopt
Cons
Some educators and researchers have raised concerns about points-based behavior tracking potentially affecting classroom dynamics or student self-perception
Revenue model relies on upselling families rather than schools, which can create friction for parents who feel pressured toward ClassDojo Plus
As a hosted platform handling data about children, some parents and privacy advocates have raised data privacy questions common to education technology products
Company size relative to its scale of usage means support responsiveness can vary during peak school periods
Being free for schools means ClassDojo depends heavily on continued family subscription revenue and investor funding to sustain operations at its current scale
Pricing
ClassDojo for Teachers and Schools 0 free
ClassDojo Plus Monthly 4.99 dollars monthly
ClassDojo Plus Yearly 59.99 dollars yearly
Frequently Asked Questions
Is ClassDojo free for teachers
Yes, ClassDojo's core platform, including messaging, points tracking, Class Story, and Student Portfolios, is free for teachers, students, and schools.
What is ClassDojo Plus
ClassDojo Plus is an optional paid subscription for families that unlocks additional features for engaging with a child's school experience, priced at 4.99 dollars per month or 59.99 dollars per year after a free trial.
When was ClassDojo founded
ClassDojo was founded in 2011 by Sam Chaudhary and Liam Don.
Where is ClassDojo headquartered
ClassDojo is headquartered in San Francisco, California.
How many schools use ClassDojo
ClassDojo reports usage across the large majority of United States K-12 schools, along with meaningful international adoption.
Does ClassDojo translate messages
Yes, messages between teachers and families are automatically translated into more than 190 languages.
How much funding has ClassDojo raised
ClassDojo has raised approximately 221 million dollars across five funding rounds from its 2012 seed round through a 125 million dollar Series D round in July 2022.
What is the points system in ClassDojo used for
Teachers use the points system to award or subtract points for specific behaviors or skills, giving students real-time feedback and families visibility into classroom conduct.