Chromatic is the visual testing platform built by the Storybook team. Compare plans, snapshot pricing, and key features for catching UI regressions fast.
Category
Developer Tools
Pricing
Freemium, from Free (5,000 snapshots/month); paid plans from $149/month
Verified
Not yet
Last updated
July 18, 2026
Founded
2017
Headquarters
San Francisco, California, US (remote-first team)
Free PlanWeb AppAPIFreemium
Overview
Chromatic is a cloud service for visual testing and UI review, built by the creators of Storybook. Founded in 2017 by Dominic Nguyen, Tom Coleman, and Zoltan Olah, the company grew out of their earlier work building Storybook, the open-source tool for developing and documenting UI components in isolation.
Chromatic automates the tedious part of catching visual bugs: it captures pixel-level snapshots of components across browsers on every commit, compares them against an approved baseline, and surfaces any differences for a designer or engineer to review inside a pull request.
Key Features
Core functionality includes automated visual regression snapshots, interaction testing, and TurboSnap, which limits re-testing to only the components affected by a given code change to keep CI runs fast.
Team and Enterprise plans add approval workflows for design review, Figma and Sketch integration, unlimited team members, SSO, and audit logs, making Chromatic usable both by solo developers on open-source projects and by large frontend organizations.
Pricing
Chromatic's pricing scales with monthly snapshot volume. The free plan includes 5,000 snapshots per month, suitable for smaller or open-source projects, while paid plans start at $149 per month for 35,000 snapshots.
The Team plan includes roughly 100,000 snapshots per month plus collaboration and design-review features, with negotiable rates for overage, and Enterprise plans add SSO and audit logging on custom pricing.
Key Features
Automated visual regression testing — Captures pixel-level snapshots of UI components on every commit and flags visual differences against an approved baseline.
Storybook integration — Built by the Storybook team, with native, tightly coupled integration for testing components documented in Storybook.
TurboSnap — Only re-tests components affected by a given code change, speeding up CI runs instead of re-snapshotting an entire component library.
UI review workflow — Attaches visual diff reports to pull requests so designers and engineers can approve or reject changes before merging.
Interaction and accessibility testing — Runs interaction tests and accessibility checks alongside visual snapshots to catch functional and a11y regressions.
Design tool integration — Connects with Figma and Sketch so design files can be compared against implemented components.
Enterprise security controls — SSO (SAML, OAuth) and audit logs are available on the Enterprise plan for larger organizations.
Pros & Cons
Pros
Deepest available integration with Storybook, since both are built by the same team
Generous free tier (5,000 snapshots/month) makes it accessible for smaller and open-source projects
TurboSnap keeps CI run times reasonable by only re-testing affected components
Used in production by well-known engineering teams (BBC, Mozilla, Adobe, Square)
Cons
Pricing is driven by snapshot volume, which can become expensive for large component libraries with frequent commits
Most value is realized by teams already using Storybook; less compelling for teams without a component-driven workflow
Team and Enterprise pricing above the entry paid tier requires negotiation rather than fully transparent self-serve rates
Focused specifically on visual/UI testing rather than full end-to-end application testing
Pricing
Free Free Monthly
Starter $149/month Monthly
Team Custom (negotiable overage) Monthly
Enterprise Custom Custom
Frequently Asked Questions
Do I need Storybook to use Chromatic?
Storybook is Chromatic's primary and most tightly integrated workflow, though Chromatic also supports visual testing via Playwright and Cypress test runners without requiring Storybook.
How much does Chromatic cost?
Chromatic has a free plan with 5,000 snapshots per month. Paid plans start at $149/month for 35,000 snapshots, with a Team plan around 100,000 snapshots/month and custom Enterprise pricing.
Who built Chromatic?
Chromatic was founded in 2017 by Dominic Nguyen, Tom Coleman, and Zoltan Olah, the same team that created and maintains Storybook.
What is TurboSnap?
TurboSnap is a Chromatic feature that only re-tests the UI components affected by a given code change, rather than the entire component library, to keep CI runs fast.
Does Chromatic support design tool integrations?
Yes. Team and higher plans include Figma and Sketch integration so implemented components can be compared against design files.