Canva is a free-to-start design platform with AI Magic Studio tools, templates, and team plans. See Canva's pricing, key features, and plan comparison.
Canva was founded in 2013 by Melanie Perkins, Cliff Obrecht, and Cameron Adams, after Perkins spent years teaching students how to use traditional desktop design software and grew frustrated with its complexity. The company is headquartered in Sydney, Australia, employs over 4,000 people, and has become one of the most widely used design tools in the world, used by individuals, marketing teams, educators, and nonprofits.
Canva's editor runs in a browser and as native apps for iOS, Android, Mac, and Windows. It is built around a large template library covering social media graphics, presentations, documents, videos, print materials, and websites, with a Free plan that includes more than 250,000 templates and 5GB of storage at no cost.
Magic Studio is Canva's suite of generative AI tools, including Magic Write for text generation, Magic Design for automated layout suggestions, Magic Eraser and Magic Expand for photo editing, and AI-assisted video tools. These are unlocked starting on the Pro plan.
For teams, Canva Business adds Brand Kits, approval workflows, and shared team libraries to keep visual output consistent across many contributors. Canva has also expanded beyond design into an adjacent productivity suite — Canva Docs, Whiteboards, Presentations, and Sheets — plus a print-and-merchandise fulfillment service.
A developer platform (Canva Apps SDK and Canva Connect API) powers an apps marketplace with 300+ third-party integrations, including Slack, HubSpot, Dropbox, and Asana, letting teams connect Canva to their existing workflow tools.
Canva uses a four-tier freemium model. Free includes the core editor and template library. Pro is $15/month or $120/year per user and adds premium content, 1TB storage, and Magic Studio AI tools. Business is $20/user/month or $200/user/year and adds brand and approval controls for teams; it has replaced the older flat-rate Canva Teams plan for new customers.
Enterprise is custom-quoted, generally requires around 150+ seats, and adds SSO, SCIM provisioning, audit logs, and a dedicated customer success manager. Canva also sells an AI Pass add-on (around $100/person/month) for Pro and Business users who need significantly higher AI usage limits. Canva for Education and Canva for Nonprofits provide the Pro feature set free to verified teachers, students, and registered nonprofits.
Yes, Canva's Free plan is permanently free and includes 250,000+ templates, 5GB of storage, and the core editor.
Canva Pro ($15/month or $120/year) adds 1TB of storage, premium templates and stock content, a background remover, and the Magic Studio AI tools.
Magic Studio is Canva's suite of generative AI design tools, including Magic Write, Magic Design, Magic Eraser, and Magic Expand.
Yes, Canva for Education provides the Pro feature set at no cost to verified K-12 teachers and students.
Pro is priced per individual user, while Business ($20/user/month) adds team features like shared Brand Kits, approval workflows, and multi-user administration.
Yes, the Canva Connect API and Canva Apps SDK let developers build integrations and apps that appear in Canva's apps marketplace.