Applitools is an AI testing platform for visual, functional, and cross-browser validation, built for QA and engineering teams at scale.
Category
Developer Tools
Pricing
Free trial + paid plans
Verified
Not yet
Last updated
July 18, 2026
Founded
2013
Headquarters
San Mateo, California, United States
Web AppiOSFree TrialAndroidAPIAI
Overview
Applitools is a testing platform built around Visual AI, technology that compares screenshots across builds to catch meaningful visual regressions while ignoring rendering noise, reducing the false positives common with pixel-by-pixel comparison tools.
Founded in 2013 and headquartered in San Mateo, California with R&D based in Tel Aviv, Applitools has grown into a broader test automation platform covering visual, functional, cross-browser, and component-level testing.
Key Features
The platform includes autonomous and natural-language test authoring, self-healing tests that adapt when UI elements change, cross-browser and cross-device execution, and root-cause analysis for failures. It supports testing web apps, native iOS and Android apps, Storybook components, PDFs, and Figma designs.
Pricing
Applitools uses a subscription model priced around allocated 'test units,' with a free-trial Starter tier and Public Cloud and Dedicated Cloud plans priced individually via contact with sales; published list prices are not available on the website.
Key Features
Visual AI — AI-based visual comparison that flags meaningful UI regressions while filtering out rendering noise to reduce false positives.
Autonomous test authoring — Create tests using natural language or low-code/no-code workflows in addition to traditional scripted tests.
Self-healing tests — Tests automatically adapt to certain UI changes, reducing maintenance overhead.
Cross-browser and device testing — Run and validate tests across many browser and device combinations.
Component testing — Integrates with Storybook to validate individual UI components in isolation.
Multi-format coverage — Test web apps, native mobile apps, PDF documents, and Figma design files.
Pros & Cons
Pros
Visual AI meaningfully reduces false positives versus raw pixel-diff comparison
Broad platform coverage spanning web, mobile, components, and documents
Flexible deployment: public cloud, dedicated cloud, or on-premises
ISO 27001 and SOC 2 Type II certified, suited to regulated industries
Cons
Pricing is not transparent and requires contacting sales for most tiers
Aimed primarily at teams with existing QA/test automation practices, less suited to casual or hobbyist use
Advanced features may require a learning curve for teams new to AI-driven visual testing
Pricing
Starter Free trial N/A
Public Cloud Custom (contact sales) Annual contract