Amplitude offers product analytics, session replay, experimentation, and AI-powered insights, with a free plan for up to 2M monthly events.
Category
Developer Tools
Pricing
Freemium, from Free (up to 2M events/month)
Verified
Not yet
Last updated
July 18, 2026
Founded
2012
Headquarters
San Francisco, California, US
Free PlanWeb AppAPIAIFreemium
Overview
Amplitude is a digital analytics platform founded in 2012 and headquartered in San Francisco, California. It is a publicly traded company (Nasdaq: AMPL) that helps product, marketing, data, and engineering teams understand user behavior and act on it.
Key Features
Amplitude's core is product analytics: user journey tracking, funnels, retention, and behavioral cohorts built from event data. It also includes session replay and heatmaps, built-in A/B and multivariate experimentation, and feature management tooling for targeted rollouts. Newer AI-native features include AI Agents that continuously analyze data and Amplitude MCP, which connects Amplitude data to AI tools like Claude and Cursor via the Model Context Protocol.
Pricing Overview
Amplitude's Free plan covers up to 2 million events per month indefinitely with no credit card required. The self-serve Plus plan scales with event volume up to roughly 70 million events/month, while Growth and Enterprise tiers add SSO, advanced data governance, higher session-replay volumes, and unlimited monitoring at custom, event-based pricing.
Key Features
Product Analytics — Tracks user journeys, funnels, retention, and behavioral cohorts from event data.
Session Replay & Heatmaps — Visual playback of user sessions and aggregated heatmaps of behavior.
Experimentation — Built-in A/B and multivariate testing for features and web pages.
AI Agents — Automated, continuous data analysis that surfaces insights without manual querying.
Feature Management — Feature flags and targeted rollouts tied to analytics data.
Amplitude MCP — Connects Amplitude data to AI tools like Claude and Cursor via the Model Context Protocol.
Data Governance — Data quality controls, access management, and compliance tooling.
Pros & Cons
Pros
Generous free tier (2M events/month) with no credit card required.
Combines analytics, experimentation, and feature management in one platform.
AI Agents and MCP integration extend the data into AI workflows.
Cons
Pricing beyond the Plus tier is custom/event-based, making cost forecasting harder at scale.
Full feature depth (SSO, advanced governance, high replay volumes) is reserved for Growth/Enterprise plans.
Pricing
Free $0 Ongoing
Plus Starts at $0, scales with usage Pay-as-you-go
Growth Custom (event-based) Custom
Enterprise Custom (event-based) Custom
Frequently Asked Questions
Is Amplitude free?
Yes, Amplitude has a permanent free plan covering up to 2 million events per month.
What is Amplitude used for?
Tracking user behavior, running experiments, and generating product analytics insights, including AI-generated analysis.
Does Amplitude integrate with AI tools?
Yes, via Amplitude MCP, which connects Amplitude data to AI agents like Claude and Cursor.
Is Amplitude a public company?
Yes, Amplitude, Inc. trades on Nasdaq under the ticker AMPL.