8x8, Inc. is a publicly traded cloud communications company (Nasdaq: EGHT), founded in 1987 and headquartered in Campbell, California. It began as a maker of integrated circuits and graphics accelerators under the name Integrated Information Technology, pivoted into VoIP in 2000, and later rebranded as 8x8 as it built out a broader cloud communications business.
The company's most recent public financial disclosure reported roughly $729 million in annual revenue and about 1,950 employees.
Key Features
8x8's platform, marketed as the X Series, covers three areas: Unified Communications as a Service (UCaaS) for cloud business phone, team messaging, and video meetings; Contact Center as a Service (CCaaS) with omnichannel routing, AI-assisted agent tools, workforce engagement, and quality management; and Communications Platform as a Service (CPaaS), offering SMS, voice, video, and authentication APIs for developers building custom communication features.
Integrations
8x8 integrates with widely used business software, including Salesforce, ServiceNow, HubSpot, Google Workspace, and Microsoft Teams/365, so calling, messaging, and contact-center data can connect with CRM and helpdesk workflows.
Key Features
Cloud business phone (UCaaS) — Cloud-hosted business phone system with unlimited-calling tiers.
Video meetings — Video conferencing that scales up to 500 participants on higher tiers.
Team messaging — Built-in chat and messaging alongside calling and video.
Contact Center (CCaaS) — Omnichannel routing with AI-assisted agent tools, workforce engagement, and quality management.
Communications APIs (CPaaS) — SMS, voice, video, and authentication APIs for developers.
Business tool integrations — Connects with Salesforce, ServiceNow, HubSpot, Google Workspace, and Microsoft Teams/365.
Pros & Cons
Pros
Combines phone system, contact center, video, and APIs under one vendor
Global calling coverage that expands with higher-tier plans
Established, publicly traded company (Nasdaq: EGHT) with decades of telecom experience
Strong ecosystem of CRM and helpdesk integrations
Cons
Much of current pricing, especially for contact-center and enterprise tiers, is quote-based rather than published
Multiple overlapping product tiers (X Series levels) can make plan selection more complex
Best value likely requires annual billing and negotiation rather than accepting list pricing
Pricing
Express ~$15/user/month per month
X2 ~$24/user/month (annual) or ~$28/user/month (monthly) per month
X4 ~$44/user/month (annual) or ~$57/user/month (monthly) per month
Frequently Asked Questions
What is 8x8's X Series?
8x8's tiered UCaaS/CCaaS product line (Express, X2, X4, and higher tiers), bundling phone, video, and messaging with increasing calling coverage and features.
Does 8x8 offer an API for developers?
Yes, its CPaaS layer offers SMS, voice, video, and authentication APIs.
Is 8x8 pricing public?
Entry-level UCaaS plans have published starting prices, but contact-center and enterprise tiers are typically quoted by sales.
What company owns 8x8?
8x8, Inc. is a publicly traded company on Nasdaq under the ticker EGHT.