Sendible vs Vista Social vs Zoho Social

Sendible, Vista Social, and Zoho Social all cover the publishing, scheduling, and reporting basics agencies and marketing teams need, but they diverge sharply…

Sendible

Tiered subscription, billed monthly or annually · From Creator plan starts at $29 per month for one user and six social profiles

Best for: Agencies managing many client accounts that need white-label reporting and formal content approval workflows

Vista Social

subscription · From $79/month

Best for: Teams that want a feature-dense, AI-assisted platform bundling listening, reviews, and DM automation at a mid-range price

Zoho Social

freemium · From Free plan available; paid plans from approximately 15 dollars per month

Best for: Individuals, small teams, or Zoho customers who want a free starting tier and native CRM and helpdesk integration

At a Glance

 SendibleVista SocialZoho Social
Primary categorySocial MediaSocial MediaSocial Media
RatingNot documentedNot documentedNot documented
Pricing modelTiered subscription, billed monthly or annuallysubscriptionfreemium
Starting priceCreator plan starts at $29 per month for one user and six social profiles$79/monthFree plan available; paid plans from approximately 15 dollars per month
Free planNot documentedNot documentedYes
Free trialYesYesNot documented
PlatformsWeb, iOS, AndroidWeb, iOS, AndroidiOS, Android
Team collaborationNot documentedNot documentedNot documented
AI featuresYesYesYes
Public APINot documentedNot documentedNot documented

Standout Differences

Built for agency client work

Sendible and Zoho Social both offer dedicated agency-tier plans with white-label reporting and client-facing portals, while Vista Social folds white-label setup into its higher Scale plan rather than a distinct agency product line.

Sendible, Zoho Social, Vista Social

AI and listening depth

Vista Social stands out with an AI Assistant for captions and performance Q&A, plus built-in social listening and review management, none of which are documented as native Sendible features.

Vista Social

Entry pricing and free access

Zoho Social is the only tool with a permanently free plan, undercutting Sendible's $29 per month Creator tier and Vista Social's $79 per month Professional tier for teams just getting started.

Zoho Social, Sendible, Vista Social

Bulk and evergreen scheduling

Sendible's bulk content importer and Smart Queues, along with Zoho Social's bulk scheduler from the Standard plan up, give high-volume posters batch tools that are not called out in Vista Social's documented feature set.

Sendible, Zoho Social

Ecosystem integrations

Zoho Social's native ties to Zoho CRM and Zoho Desk let social activity feed directly into sales and support workflows, an integration angle neither Sendible nor Vista Social documents.

Zoho Social

Feature-by-Feature

Publishing and Scheduling

FeatureSendibleVista SocialZoho Social
Bulk content schedulingAvailableNot documentedAvailable
Content approval workflowsAvailableNot documentedAvailable

Engagement and Monitoring

FeatureSendibleVista SocialZoho Social
Social listening and mention trackingLimitedAvailableAvailable
Review managementNot documentedAvailableNot documented
AI content assistantNot documentedAvailableNot documented

Agency Tools and Pricing

FeatureSendibleVista SocialZoho Social
White-label or client-facing reportingAvailableLimitedAvailable
Permanently free planUnavailableUnavailableAvailable
Native CRM or helpdesk integrationNot documentedNot documentedAvailable

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

Sendible

Creator — $29 per month Monthly
Traction — $89 per month Monthly
Advanced — $299 to $524 per month Monthly
Enterprise — $750 to $891 per month Monthly

Vista Social

Professional — $79/month monthly (or $758/year)
Advanced — $149/month monthly (or $1,430/year)
Scale — $349/month monthly (or $3,638/year)
Enterprise — Custom custom

Zoho Social

Free — 0 dollars n/a
Standard — Approximately 15 dollars per month (approximately 10 dollars per month billed annually) monthly or annual
Professional — Approximately 40 dollars per month monthly or annual
Premium — Approximately 65 dollars per month monthly or annual
Agency — Approximately 320 dollars per month monthly or annual
Agency Plus — Approximately 460 dollars per month monthly or annual

Pros & Cons

Sendible

Pros

  • Strong agency-focused features like white-label reports and client approval workflows
  • Wide platform coverage including newer networks like Threads and Bluesky
  • Bulk scheduling saves time for high-volume posting schedules
  • Unified inbox simplifies engagement management across platforms
  • Long operating history as a bootstrapped, independently run company

Cons

  • Pricing rises steeply at higher tiers, reaching up to roughly 891 dollars per month for Enterprise
  • Interface can feel less modern compared to some newer competitors
  • Some advanced analytics are gated behind higher-tier plans
  • Occasional platform API sync delays reported by users
  • Per-profile limits require plan upgrades as social accounts grow

Vista Social

Pros

  • Broad feature set (publishing, listening, reviews, advocacy) bundled at a lower price than many rivals
  • Rated highly for ease of use on G2 and Capterra
  • Supports a wide range of networks including Reddit, Snapchat, and Threads
  • Vista Page link-in-bio tool included free with every plan
  • Frequent feature releases including AI-driven tools

Cons

  • No permanently free tier for ongoing use
  • Advanced features like sentiment analysis and white-labeling are gated to higher tiers
  • AI credits are capped per plan and can run out on high-volume accounts
  • Enterprise pricing is not published and requires a sales conversation
  • Smaller company than incumbents like Hootsuite or Sprout Social, so long-term roadmap stability is less proven

Zoho Social

Pros

  • Free plan available for a single brand with basic features
  • Purpose-built Agency tier with client portals and branded logins
  • SmartQ predictive scheduling helps optimize post timing
  • Native integration with Zoho CRM and Zoho Desk
  • Broad channel coverage including newer platforms like TikTok, Threads, and Bluesky

Cons

  • Higher-tier features like SmartQ and CRM integration require Professional or Premium plans
  • Agency plans are priced significantly higher than most competitors' entry tiers
  • Additional brands and team members are paid add-ons on most plans
  • Some advanced channels (YouTube, WhatsApp) are limited to Premium and above

Use Cases

Choose Sendible: Agencies managing many client accounts that need white-label reporting and formal content approval workflows
Choose Vista Social: Teams that want a feature-dense, AI-assisted platform bundling listening, reviews, and DM automation at a mid-range price
Choose Zoho Social: Individuals, small teams, or Zoho customers who want a free starting tier and native CRM and helpdesk integration

Sendible

  • Agency client management — Social media agencies use Sendible to manage scheduling, reporting, and approvals across many client accounts from one dashboard.
  • Multi-platform content scheduling — Marketing teams use Sendible's bulk importer and Smart Queues to plan content across many social networks at once.
  • Freelance social media management — Freelancers use the entry-level Creator plan to manage a handful of client social profiles affordably.

Vista Social

  • Agency client management — Agencies manage dozens of client social profiles, use white-label reporting, and collaborate with client teams inside Vista Social.
  • Brand review and reputation monitoring — Businesses track and respond to Google and social reviews alongside their regular social content in one workflow.
  • In-house social team scheduling — Marketing teams plan, approve, and publish content calendars across multiple brand accounts with analytics to measure results.

Zoho Social

  • Small business social scheduling — A single brand schedules and publishes content across core channels using SmartQ for optimal timing.
  • Team content approval workflows — Marketing teams draft, review, and approve posts collaboratively before publishing.
  • Agency client social management — Agencies manage dozens of client brands from one dashboard, with client portals and scheduled reporting.

Frequently Asked Questions

Which of Sendible, Vista Social, and Zoho Social has a free plan?

Only Zoho Social offers a permanently free plan, covering 1 brand across 6 channels for 1 team member with basic scheduling and an image editor. Sendible starts at $29 per month and Vista Social starts at $79 per month, neither with an ongoing free tier.

Which tool is best for an agency managing multiple client accounts?

Sendible and Zoho Social both offer purpose-built agency tiers with white-label reporting and client-facing portals: Sendible's Advanced and Enterprise plans add approval workflows and white-label reports, while Zoho Social's Agency and Agency Plus plans add client portals and branded logins for 10 to 20 brands. Vista Social can serve agencies too, but its white-label setup only appears on the higher-priced Scale plan rather than a dedicated agency product line.

Does Vista Social include AI-powered features?

Yes. Vista Social includes an AI Assistant and AI Knowledge feature for generating captions and answering questions about account performance, using a pool of monthly AI credits that scales with plan tier. Neither Sendible nor Zoho Social documents an equivalent AI content assistant.

How do entry-level prices compare across the three tools?

Zoho Social is the cheapest way in, with a free plan and a Standard plan around 15 dollars per month. Sendible's Creator plan starts at 29 dollars per month for 1 user and 6 social profiles. Vista Social starts higher, at 79 dollars per month for its Professional plan, which includes 15 social profiles and 3 users.

Which platform offers built-in review management?

Vista Social is the only one of the three with a documented review management feature, letting teams monitor and respond to customer reviews, including Google Business Profile listings, from the same dashboard used for social scheduling.

Do any of these tools integrate with a CRM?

Zoho Social is the only tool with documented native CRM integration, connecting to Zoho CRM and Zoho Desk so social activity can be linked to sales and support records. Sendible and Vista Social do not document equivalent CRM integrations.

Read the full Sendible review · Read the full Vista Social review · Read the full Zoho Social review