Brevo vs Drip

Compare Brevo and Drip on pricing, features, platforms, and ratings.

At a Glance

	Brevo	Drip
Primary category	Email Marketing	Email Marketing
Rating	Not documented	Not documented
Pricing model	Freemium (usage-based on email volume for paid tiers)	Subscription
Starting price	Free (paid plans from $9/month)	$39/month
Free plan	Yes	Not documented
Free trial	Yes	Yes
Platforms	Web	Web
Team collaboration	Not documented	Not documented
AI features	Yes	Not documented
Public API	Yes	Yes

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

Free — $0 N/A

Starter — From $9/month monthly (annual discount available)

Standard — From $18/month monthly (annual discount available)

Professional — From $499/month monthly

Enterprise — Custom annual

2,500 Contacts — $39/month Monthly (annual discount available)

5,000 Contacts — $89/month Monthly (annual discount available)

10,000 Contacts — $154/month Monthly (annual discount available)

30,000 Contacts — $449/month Monthly (annual discount available)

100,000 Contacts — $1,199/month Monthly (annual discount available)

Pros

Free plan and low-cost entry tiers make it accessible for small businesses
Bills by email volume, not contact list size, with unlimited contacts on all paid plans
Combines email, SMS, WhatsApp, automation, and CRM in one platform
Available in six interface languages, suited to international teams

Cons

Free and Starter plans include Brevo branding unless you pay extra to remove it
Professional tier pricing jumps sharply to around $499/month
Automation and personalization are less advanced than e-commerce-focused specialists like Klaviyo
Deliverability and support quality can vary by plan tier per user reviews

Pros

Simple, transparent pricing based only on contact count with no feature gating
Deep native integrations with major ecommerce platforms like Shopify and WooCommerce
Combines email and SMS automation in a single workflow builder
14-day free trial lets new users test the full feature set before paying

Cons

Focused specifically on ecommerce, making it a poor fit for non-retail businesses
Live chat support is limited to accounts on $99/month plans or higher
Pricing rises quickly as contact lists grow, which can be costly for large lists
Fewer advanced analytics and reporting options compared to some larger competitors like Klaviyo

SMB Marketing Consolidation — Small businesses combine email, SMS, and light CRM into one moderately priced platform instead of multiple point tools.
E-commerce Transactional & Marketing Email — Online stores use Brevo's Shopify/WooCommerce integrations and transactional API for order and marketing emails.

Cart abandonment recovery — Automatically trigger email and SMS sequences when a shopper adds items to their cart but does not complete checkout.
Post-purchase customer retention — Build automated win-back and loyalty campaigns to turn one-time buyers into repeat customers.
Multi-brand agency management — Agencies use unlimited sub-accounts to manage marketing automation for several ecommerce clients from one Drip account.

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